TapNation x Unique Network

TapNation × Unique Network: [Bridging 650K+ Gamers into Web3 Through Seamless Rewards]

Key Points

• 🎮 650,000+  – New users onboarded into the Polkadot ecosystem in under six months
• 🧩 89%+  – Higher ad revenue generated from Reward Mode players
• 🌈 1.5B+ Downloads  – TapNation’s global gaming reach across 100+ titles
• 🪙 Reward Mode  – First large-scale blockchain reward system embedded in a mobile game
• 🧠 Built on Polkadot  – Using Unique Network SDKs and Nova Wallet for scalable, low-cost Web3 rewards

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Challenge

While mobile gaming had exploded globally, blockchain adoption remained niche.
Most players found crypto onboarding confusing — requiring wallets, seed phrases, and prior blockchain knowledge.
For publishers like TapNation, integrating blockchain into games risked breaking user experience and retention.
The challenge was clear:
Could Web3 rewards be added to casual games without friction or confusion — and still boost business performance?

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Solution

TapNation partnered with Unique Network, Polkadot’s NFT and asset infrastructure parachain, to launch Reward Mode inside their hit title Color Water Sort Puzzle (130M+ downloads).

Reward Mode offered a seamless, optional Web3 layer where players could:

• 🎯 Earn real crypto rewards directly through gameplay
• ⚡ Receive assets minted on Unique Network
• 🔐 Store rewards safely in Nova Wallet, with in-game guidance for setup
• 📚 Learn blockchain basics intuitively via educational pop-ups

This was enabled by:

• Unique Network SDKs for Unity integration
• Polkadot Play SDK for native wallet connection
• Invisible blockchain UX, allowing gameplay without prior crypto experience

Key pillars:

• ✅ Seamless Web2-style onboarding
• ✅ No prior blockchain knowledge required
• ✅ Rewards embedded directly in gameplay loops
• ✅ Scalable infrastructure built on Polkadot

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Impact

The collaboration redefined how blockchain can power real-world gaming success.

Since launch:

• 🚀 650K+ players joined the Polkadot ecosystem, surpassing TapNation’s initial goal
• 💰 Reward Mode players generated 89% more ad revenue than non-Web3 users
• 📈 Player retention increased by 16%, showing stronger engagement
• 🔗 Unique Network SDKs proved production-ready for mass-scale integration
• 🌍 NFT-based identity tools are being developed as the next phase — invisible NFTs powering ownership, VIP access, and progress

TapNation’s integration stands as one of the most successful Web2 → Web3 transitions in the industry, validating Polkadot’s scalability and Unique Network’s mission to make NFTs invisible yet impactful.