Fresh Look, the Same Mission: NFTMozaic’s Brand Refresh

Fresh Look, the Same Mission: NFTMozaic’s Brand Refresh

Today, we’re excited to unveil NFTMozaic’s refreshed branding with a new logo design, a defined color scheme, and an improved website design. Fresh look but the same mission. Read more below.

Why The Brand Refresh?

NFTMozaic has come a long way in a short amount of time. Since its first announcement and launch at the end of 2024, we’ve been on a mission to lead the NFT hub on Polkadot, crafting a defined NFT messaging and story and building connections with other leading projects in the ecosystem to build up a valued NFT community.

We’ve asked team members, ecosystem agents, and teams to provide their feedback and thoughts on the look and feel of the NFTMozaic brand.

Community feedback is critical for us to thrive in a growing ecosystem, and we recognize the symbol and importance of a brand represented in the digital space.

So we’ve refreshed the look for a more defined, simplistic approach to better showcase unity within the Polkadot community.

Other key reasons include:

  • Better alignment with our Core Mission Statement
  • Leading the Future of NFTs with a New Look
  • Becoming a Voice in the Community

Our core mission statement and vision remain the same: Accelerating NFT adoption and growth on Polkadot, empowering developers to build the next in NFTs, and becoming the go-to NFT hub for all NFT-related activities and development.

NFTMozaic continues to drive its efforts in the following key areas:

  • Governance
  • Business Development
  • Marketing Support
  • Technical Innovation

What’s Changed?

These days, we’ve seen many brands, projects, and companies (within Web2 and Web3) gradually go through a brand transformation. Some refresh their visual identity, others adapt to current trends, and many refine their branding and messaging strategies.

In Web2, we’ve seen this with X (previously Twitter), Instagram, and even Pringles. In the Web3 world, we’ve seen that Phantom, Coinbase, and Polkadot have also evolved.

Example: Polkadot’s core brand refreshed and reimagined its website in the summer of 2024.

Polkadot brand before and after

So here’s what we’ve changed:

  • Logo: We’ve opted for a more elegant and fluid design, softening the overall look and feel of the logo.
  • Color Scheme: While staying true to Polkadot’s signature colors, we’ve brightened and refined them for a fresher and vibrant look.
  • Illustrations: Previously, our illustrations featured simple shapes and objects. Now, we’re elevating them with a more cohesive and dynamic style that aligns with our new design.

As you explore our blog, website, and other content, you will gradually see these changes pop up here and there.

NFTMozaic brand before and after

Have any feedback, general improvements, or suggestions for us? Let us know! We’d love to hear your thoughts on the brand refresh.

What’s Next?

In the coming weeks, the NFTMozaic website will feature more marketing and content, including case studies from the Polkadot ecosystem, insightful NFT XCM articles in our educational series, and the launch of the highly anticipated NFTMozaic Journal! Stay tuned to our social media for more information.

Overall, Q1 has been a strong start for us, with momentum building rapidly. We're excited to keep you updated and continue shaping the NFT narrative on Polkadot!

Join the NFTMozaic Ecosystem!

If you’re a team, project owner, or community member, join the NFTMozaic ecosystem! Get involved with respective teams (e.g, Marketing, Governance, Technical, or BD) and connect with other Polkadot ecosystem agents!

Get Involved!

We’re seeking your unique stories! Developed something outstanding? Have a use case to share? Share with us your latest innovations, creations, and your projects to get featured on the NFTMozaic case study page:

Submit Case Study

Follow us to get all the latest information, and join us as we shape the future of NFTs on Polkadot: